Senior marketing and web development for global agencies and ambitious businesses — delivered from India to the standards the USA, UK, UAE, Australia, and Europe expect.

Where to find us
Pune, India

Phone: +91 814 997 1384"

khushboo@kosh.media
Socials
Performance Marketing — Kosh Media
02 · Performance Marketing
Avg. cost reduction 42%
Pipeline growth, 90 days 3×
Markets we run campaigns in 6+
02 · Performance Marketing

Campaigns
built for
commercial
growth.

Not impressions. Not reach. Revenue. Every campaign we run is built around what your business needs to achieve commercially — and measured against metrics that actually matter to your bottom line.

Google Search · Shopping · Display
Meta Facebook · Instagram
LinkedIn B2B Lead Gen
Start a campaign
The problem

Most paid media
doesn’t earn
its budget.

Campaigns go live. Spend accumulates. Reports land in your inbox every month full of impressions and click-through rates. But the pipeline doesn’t grow and the revenue doesn’t follow. Sound familiar?

Spend without accountability

Budgets allocated by habit, not data. No clear owner of the outcome.

Vanity metrics in the report

Clicks, impressions, CTR — none of which pay your bills or grow your pipeline.

No attribution clarity

You don’t know which channel, campaign, or ad drove the conversion — so you can’t optimise.

Set-and-forget management

Campaigns launched in month one and never meaningfully adjusted since.

The Kosh Media
difference.

We treat your marketing budget the way a CFO treats capital — with precision, accountability, and a relentless focus on return on investment. Every campaign is tied to a business outcome from day one.

Revenue-first briefing. We start with your commercial goals, not your channel preferences.

Full attribution setup. You know exactly which ad drove which conversion — always.

Continuous optimisation. Weekly review. Monthly strategic shift. Never static.

Plain English reporting. What happened, why, and what we’re changing — not a metrics dump.

Talk to us about your campaigns

The platforms
we run.

Four channels. One unified strategy. Each platform plays a specific role in the commercial funnel — we never run them in isolation.

Google Ads

Intent-led campaigns that capture buyers when they’re actively searching. The highest-ROI channel for most businesses.

Search campaigns
Shopping & PMax
Display & YouTube
Conversion tracking
Keyword strategy

Meta Ads

Audience-first campaigns on Facebook and Instagram — creative that stops the scroll and funnel logic that converts.

Facebook campaigns
Instagram ads
Audience segmentation
Creative strategy & briefs
Pixel & CAPI setup

LinkedIn

B2B lead generation that reaches decision-makers by job title, seniority, company size, and sector — precisely.

Lead gen campaigns
Thought leader ads
Audience targeting
InMail campaigns
Account-based targeting

Retargeting & Attribution

The glue between channels. Keeping your brand in front of warm audiences while tracking exactly what drives conversion.

Cross-channel retargeting
GA4 & GTM setup
Attribution modelling
CRM integration
Custom reporting

How we run
campaigns.

A repeatable process that produces consistent results. No surprises. No hand-holding required.

Commercial briefing
We start with your revenue goals, target customer, and sales cycle — then map campaigns backwards from what success looks like.
Week 1
Tracking & attribution setup
GA4, GTM, pixel, CAPI, and CRM integration. Clean data from day one — non-negotiable before any spend goes live.
Week 1–2
Campaign architecture & launch
Account structure, audience builds, creative briefs, copy, and bid strategy. Launched and monitored daily from day one.
Week 2–3
Weekly optimisation
Bid adjustments, audience pruning, creative rotation, budget reallocation. Continuous improvement, not monthly set-pieces.
Ongoing
Monthly reporting & strategy review
What happened, why it happened, and what changes next month. In plain English. Without the jargon.
Monthly
Reporting & measurement

We track what
pays bills.

Not impressions. Not reach. Not followers. We measure the metrics that connect directly to your commercial outcomes — and report on them in plain language your board can act on.

Every client gets a custom Looker Studio dashboard, a monthly written report, and a quarterly strategy review. You always know exactly what your spend is doing.

ROAS. Return on ad spend

The primary metric. What comes back for every pound, dollar, or dirham you put in.

CPL. Cost per qualified lead

Not cost per click — cost per lead that actually matches your ideal customer profile.

CAC. Customer acquisition cost

The full cost of acquiring a paying customer — the true measure of sustainable growth.

CVR. Conversion rate

By channel, campaign, ad set, and audience — so you know exactly where to optimise.

MQL. Marketing-qualified leads

Leads that match your ICP and are ready for sales — the pipeline metric that matters most.

LTV. Lifetime value

Long-term revenue per customer — the lens that transforms how you think about acquisition cost.

Who this is for

Built for agencies.
Built for businesses.
Differently.

For agencies

Reliable, white-label paid media delivery for your clients.

You pitch it. We deliver it. Under your brand, to your brief, to the standard your clients expect — invisibly.

Full white-label delivery
Your branding on all reports
No client-facing attribution
Flexible capacity — scale up or down
USA, UK, UAE, AU, NZ, Europe markets
Become an agency partner
For businesses

Senior paid media management that grows your pipeline — not your to-do list.

We become your performance marketing team. You stay informed and in control — without being in the weeds.

Multi-channel campaign management
Attribution setup & reporting
Monthly strategy review
Board-ready reporting
Integrated with your broader marketing
Start a campaign
Selected results

Numbers that
say something.

A sample of what senior-led, commercially-focused performance marketing produces.

See full case studies
3× Qualified pipeline growth

In 90 days, from a Google + LinkedIn integrated campaign targeting mid-market decision makers.

B2B SaaS · UK
42% Reduction in cost per lead

Following a full account restructure, attribution cleanup, and audience refresh across Meta and Google.

E-commerce · Australia
12 Agency client accounts

Managed simultaneously, white-label, across three countries — without a single missed deadline.

Agency partner · USA & Europe

Common
questions.

The things most clients ask before we start working together.

We typically work with clients spending a minimum of $3,000–$5,000 per month in ad spend. Below this, the optimisation levers are limited and the economics of senior management don’t stack up for you. We’ll always be honest if we think the budget isn’t ready for the ambition.
Performance marketing has a learning phase — typically 4–6 weeks before campaigns optimise fully. We set honest expectations upfront: early weeks are data-gathering, weeks 6–12 are where meaningful optimisation happens, and month three onwards is where compounding returns begin. We don’t promise results we can’t control.
Both. We produce creative strategy, ad copy, and creative briefs as part of our engagement. If you have an in-house designer or creative team, we’ll direct them. If not, we can manage full creative production. Great media buying with poor creative is still poor performance — we treat them as one discipline.
Yes — and we’re experienced at it. We integrate into existing team structures without ego or friction. Whether that means taking over one channel while another agency manages another, or sitting under a Fractional CMO’s strategic direction, we work to your operating model.
Completely. All deliverables — reports, dashboards, strategy documents — carry your agency brand. We communicate as your team when needed. We never approach your clients directly and we never will. The arrangement is between us — your clients see only your agency.

Ready to make
your budget work harder?

Tell us what you’re currently spending, where it’s going, and what it’s producing. We’ll give you an honest assessment and a clear picture of what we’d do differently.

Start the conversation
Based inPune, India — Global delivery
ResponseWithin 24 hours